As the lines between brand and celebrity continue to blur, music’s role as a pop culture conduit continues to rise. Jack Harlow signed on as brand ambassador of New Balance earlier this year. Bad Bunny has a continuing collaboration with Adidas. And L’Oréal Paris tapped H.E.R. to be the face of its Elvive Curls line.
Source: Cathy Applefeld Olson, Forbes Media LLC