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Adam Kluger, Lil Yachty, and The Chainsmokers invest in Futuremood Studios

Futuremood’s AuraBoost 100 glasses are Lil Yachty’s favorite FUTUREMOOD

As the lines between brand and celebrity continue to blur, music’s role as a pop culture conduit continues to rise. Jack Harlow signed on as brand ambassador of New Balance earlier this year. Bad Bunny has a continuing collaboration with Adidas. And L’Oréal Paris tapped H.E.R. to be the face of its Elvive Curls line.

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Source: Cathy Applefeld Olson, Forbes Media LLC